With the end of the Cold War, the former Soviet Union and its allies, as well as China, India, and Latin America, opened their closed markets to foreign investment in a cascading fashion.
Prahalad’s daughter, updated a portion of the argument in s+b. The prophetic article was followed by the best-selling 2004 book of the same title. Prahalad and Stuart Hart, professors at the University of Michigan and North Carolina, respectively, urged leaders to imagine the world’s 4 billion poorest people as potential consumers - and described precisely how they could engage them profitably. S+b celebrating 25 years: In January 2002, C.K.
