Over 30 thousand paying dealers ( CarGurus’ 2021 Q2 Form 10-Q).
CarGurus has also recorded other successes over the years: Prospects mostly use the website to get unbiased car reviews from other real users to decide whether or not they should patronize a vendor.Īs a result, CarGurus drives 12 million organic monthly traffic, making it one of the most visited car marketplaces in the US. So does CarGurus.ĬarGurus is more than an online shopping platform for finding the best used car deals. Yelp, G2, and Capterra make a fortune by giving buyers the proof and validation they need to trust and purchase a product. Buyers also struggle to find suitable solutions for their needs as more brands get smarter with their marketing copy.Īs a result, many B2B and B2C buyers turn to the one place they can get unbiased reviews from real customers: third-party review sites.
It’s much harder to gain buyer trust these days, especially with many competing solutions springing up daily. How CarGurus Uses Content to Drive Traffic.CarGurus SEO Moat: 5 Categories, $14M in Monthly Traffic Value.
